Fuelmate creates bespoke fuel card for farm-owned buying group

February 10 2012

Fuelmate has signed an exclusive deal to help Lincolnshire farm-owned buying group Woldmarsh Producers Ltd get access to discounted diesel.

Fuelmate, which is part of the 140-year-old Hull-based family group J.R. Rix & Sons Ltd, has created a “Woldmarsh” branded fuel card that can used on forecourts throughout the UK.

The card has been specifically designed by Fuelmate to suit the needs of Woldmarsh members and is not available from the company as an ‘off the shelf’ product.

It is part of Yorkshire firm’s commitment to supplying bespoke solutions to companies and organisations throughout the UK that help them realise the best deals on fuel as prices continue to rise.

Fuelmate manager Johnny Vintis said that, while the deal offers significant savings to members, this could be further increased with a larger uptake.

Louth-based Woldmarsh Producers Ltd currently has more than 800 members who farm over 270,000 hectares of land from North Yorkshire to South Lincolnshire, the Midlands and the Isle of Man.

Mr Vintis said: “The more members who take on the card the greater the savings for everyone involved.

“The feedback we’ve had so far is that a lot of Woldmarsh’s members are very interested and are looking forward to adopting the card. We have already seen a large quantity of members sign up”

Jodie Qulech, marketing manager for Woldmarsh Producers Ltd, said they had approached Fuelmate after deciding a fuel card would benefit its members.

She said: “We worked with Fuelmate to create a card with the all features our members wanted. Johnny and his team have been very flexible and accommodating, and have designed a product specifically for us and the type of business we are.

“The interest from our members has been significant and we are expecting a strong take up from our members. Anything that goes some way to reducing their fuel bills will be warmly received in the current climate.”

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